release installers DRM-free online. No need to bother pressing plastic and wrapping it in plastic and wrapping that plastic in thinner plastic and then putting it in a box full of plastic to ship around the globe on giant cargo ships, to be ferried from the docks by big-rig trucks, to be stacked on palettes that get wrapped in more plastic, to sit on store shelves or the shelves of some amazon warehouse where they'll get wrapped in more plastic and shipped in more trucks, so that you can pay the middleman store instead of the developers, all so that you can install the files to your SSD anyway. And if this physical media is DRM-free you could just make backups instead of holding onto the plastic... or skip the part where the plastic exists in the first place, and download the files over the internet, right to your computer, without any trip to a gamestop or stop on an Amazon driver's daily route! And if it's not DRM-free what was even the point of all that plastic and gasoline that got it into your hands when you need to verify the purchase with an online key anyway?

GOG, Itch, and even Steam all have large catalogues of completely DRM-free games, to say nothing of developers that don't distribute via a storefront platform. Once you download the game, provided you don't delete it, your copy of the game will survive the distribution platform dying, the developer being bought out by EA, licenses expiring for content, the devs patching it to make it worse, or even (if you make backups) your house burning down.

Nintendo's out here trying to justify $90 mario kart because of the "rising cost of developing games", meanwhile probably more than half of the new mario kart's sales are going to lose huge amounts of revenue because Nintendo has to pay manufacturers and shippers and storefronts to move and hold onto plastic and circuit boards that are just glorified read-only flashdrives for 32GB of media. It's been a joke that digital games have been the same price as their physical counterparts ever since companies started selling digital copies in the first place.