this post was submitted on 01 Apr 2025
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How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows (archive.ph)
submitted 3 days ago by hal_5700X to c/[email protected]
41 comments fedilink hide all child comments
 

source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?

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[–] [email protected] 4 points 3 days ago* (last edited 3 days ago)

Generally speaking, algorithms on these sites don’t serve me a ton of videos with no views from creators with no followers, en masse. With AC shadows, I was suddenly inundated with these videos, on multiple sites, without ever having looked anything up about it, exclusively by streamers that nobody is watching.