this post was submitted on 24 Mar 2025
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[–] [email protected] 140 points 2 days ago (25 children)

How on Earth did they manage to fuck this up?

They were the leading firm in a field where having the most data makes yours the most accurate tests. Their product sold for hundreds of dollars a pop, with practically zero marginal costs to run the tests. And they were really popular, selling like hotcakes.

It's insane just how astoundingly incompetent upper management can be sometimes.

[–] [email protected] 40 points 1 day ago (20 children)

No returning customers, due to the nature of the business. It's dead from the start.

[–] Voroxpete 35 points 1 day ago

I'm not sure what would make you think the "customers" for an enormous DNA database were the people providing the DNA.

Those people were just paying to be the product.

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