this post was submitted on 18 Mar 2025
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Why would they choose to name the watch "Core 2 Duo" when that's the name of an Intel processor? And why are both watches a "2" variant? They need a new marketing person.
Because this is the next generation of the original Pebble watches.
I'll actually be surprised if this makes it to launch without Intel perhaps making a few legal calls and prompting a device name change.
The most recent Intel Core 2 Duo was discontinued in 2008. I doubt Intel would be able to convince anyone that this is a competing product or would cause any customer confusion. No one is going to be looking for a low end processor from over a decade ago and accidentally buy a watch.
The point is not that it is being used, the point is that corporations must protect their trademarks or else they may lose the exclusive rights to them. Intel also still uses the "Core" branding on their modern CPU's so it wouldn't be a stretch for them to try and continue legally protecting "Core 2 Duo" under the guise of retaining the "Core" part of their trademarks.
Corporations are extremely protective about their branding, even if it’s for discontinued products. If this product gets any negative press, it can still affect their branding if people associate it with Intel.
Wouldn't this be the fourth generation? Pebble Time was the second generation and Pebble 2 was the third generation.
That is not how trademarks work. They are purpose specific. I still have no idea why they would want to name it the same as an old processor, but I doubt it's actually an issue.
That was my first thought as well. "Intel gonna sue somebody."
It's totally a reference to that, it has to pretty much... Why? Idk, nostalgia? Duo as in black and white maybe
The two colours of the first Intel MacBook by Apple, which had Core 2 Duo processors…
Quite an hommage indeed
Core 2 Duo is also a terrible name from Intel in the first place. I did place my repebble order, hopefully it will serve me well.