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Global smartwatch shipments fell 7% YoY in 2024, the market's first ever decline; Apple fell 19% while Huawei grew 35%, Xiaomi grew 135%, and Samsung grew 3%. (www.counterpointresearch.com)

submitted 1 day ago by [email protected] to c/[email protected]

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The global smartwatch market fell 7% in 2024, the first ever decline in the overall market.

Apple retained its top position, despite a 19% YoY decline in shipments due to tighter competition and weaker upgrade cycles.

China captured the biggest shipment share for the first time, driven by the strong performance of Chinese brands including Huawei, Xiaomi and BBK (Imoo).

Kids smartwatch was the only segment to witness a rise, as parents' awareness increased, and brands expanded in this category.

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