this post was submitted on 11 Mar 2025
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Global smartwatch shipments fell 7% YoY in 2024, the market's first ever decline; Apple fell 19% while Huawei grew 35%, Xiaomi grew 135%, and Samsung grew 3%. (www.counterpointresearch.com)
submitted 1 day ago by [email protected] to c/[email protected]
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  • The global smartwatch market fell 7% in 2024, the first ever decline in the overall market.
  • Apple retained its top position, despite a 19% YoY decline in shipments due to tighter competition and weaker upgrade cycles.
  • China captured the biggest shipment share for the first time, driven by the strong performance of Chinese brands including Huawei, Xiaomi and BBK (Imoo).
  • Kids smartwatch was the only segment to witness a rise, as parents' awareness increased, and brands expanded in this category.
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[–] [email protected] 11 points 1 day ago* (last edited 1 day ago)

Judging by the comments here, my wife and I are anomalies, but I love my Apple Watch. It’s helped my fitness goals, it’s far less awkward when I get a message and on-call notification than digging out my phone, and I can instantly hang up on spam calls/marketers and phone calls coming in when I don’t care to talk.

It also let us put our phone down and leave it somewhere in the house, which has greatly helped prevent doom scrolling and screen time (and increased my mental health). I don’t have to worry about missing a call or message, but I don’t have to have a huge screen in my pocket at all times. I honestly have been tempted to forgo a smartphone and just get an LTE watch instead to break that cycle, but my job requires it at this time.

All that said, I’ve got a Series 4. It’s now 6+ years old, still works fine, does everything I need and more and still lasts the day without battery issues. It’s been a solid performer and I’m keeping it as long as I can because that’s what you do with a watch.