this post was submitted on 11 Mar 2025
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Global smartwatch shipments fell 7% YoY in 2024, the market's first ever decline; Apple fell 19% while Huawei grew 35%, Xiaomi grew 135%, and Samsung grew 3%. (www.counterpointresearch.com)
submitted 1 day ago by [email protected] to c/[email protected]
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  • The global smartwatch market fell 7% in 2024, the first ever decline in the overall market.
  • Apple retained its top position, despite a 19% YoY decline in shipments due to tighter competition and weaker upgrade cycles.
  • China captured the biggest shipment share for the first time, driven by the strong performance of Chinese brands including Huawei, Xiaomi and BBK (Imoo).
  • Kids smartwatch was the only segment to witness a rise, as parents' awareness increased, and brands expanded in this category.
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[–] [email protected] 6 points 1 day ago

I don’t keep my phone on me for large parts of the day. The AW has just enough connectivity to get me the information I need without being a distraction. I’ve found it motivates me to do gardening, landscaping, etc. because I can track that as a workout. The weather alerts are also nice for that since it lets you know a few minutes before it starts/stops raining.

Mine is 7 years old now and the battery still lasts all day so I feel no need to replace it. I wonder if device longevity combined with lack of meaningful improvements might be slowing sales. They seem like the sort of device you wear until it stops working for a full day or you break it.