this post was submitted on 06 Feb 2025
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I get the argument he’s making, but the comparison between individual emissions, even when taken in large groups, and corporate emissions are so lopsided that these arguments always strike me as underhanded false equivalencies.
For example, Google emitted 14.31 million metric tons of carbon dioxide in 2023, while an individual American averaged around 13.8 metric tons of carbon dioxide during the same time period. That’s more than an order of magnitude if I’m doing my math right. Sure, individuals can always do better, but even collective action won’t come close to a single corporation’s emissions. Lay the blame where it actually belongs.
How many times did you ping Google servers today? AI bullshit aside, this is still on us for using all of their services. Yes they need to find a way to deliver their services sustainably but it's our job to regulate them and force the issue and not just hope corpos do the right thing (they won't).
Google, and most of today's tech bros designed their infrastructure to be wasteful and cloud-based. They very well could have designed it with a focus on decentralized equipment that does not need to be running all the time.
Beyond Google searches, just think how much power is wasted in the entire cloud compute pipeline these days, using a mobile device as an example:
These are some really great points. This to me is a reflection of our (in particular US) view that energy is something unlimited and cheap. The idea that we might simply do less or optimize to anything other than profit is laughable to most folks, so efficiency barely enters the conversation except as a means to profit further in some niche cases after the fact. The organizational changes required to correct the issues you identified seem truly insurmountable, unfortunately, but you're absolutely right.