this post was submitted on 03 Feb 2025
1115 points (98.4% liked)

Technology

61394 readers
4492 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
[email protected]
[email protected]
[email protected]
[email protected]
1115
Tesla pulls out all the stops as Cybertruck sales grind to a halt (www.arenaev.com)
submitted 1 day ago* (last edited 1 day ago) by [email protected] to c/[email protected]
414 comments fedilink hide all child comments
 

Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 30 points 11 hours ago (3 children)

Tesla just needs a new slogan or a good marketing campaign.

Something like:

Tesla - power by joy

Or "Kraft durch Freude" in German.

All that would perfectly fit the brand image.

[–] [email protected] 2 points 2 hours ago

Kraft durch Freude

Nice, how about "Cars enabling Freedom" or "Autos machen frei"?

[–] [email protected] 13 points 11 hours ago (1 children)

Or make a special edition. The Kristall Nacht with a red and black wrap or something.

[–] [email protected] 14 points 11 hours ago (2 children)

Could even decorate it with a pattern based on an asian symbol commonly found on temples!

[–] [email protected] 7 points 10 hours ago

A nice white background on a red backdrop would communicate our bold passion

[–] [email protected] 3 points 9 hours ago

A german asian mix. That is so forward thinking.