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I guess if you are arguing that it's targeted marketing to a specific audience, then I can see your point. But that's not the impression I got when you mentioned "any audience" in your previous reply. Regardless, I believe this is an artistic choice he makes and insists upon as opposed to a gimmick pushed by studios to hype up his films. His most recent film did not include this supposed gimmick, so I'm not sure how that applies to your "doubling down" theory.
The core of my argument is that I think, on its face, the idea of using period accurate Middle English in your werewolf movie is a bad idea that will likely result in an inscrutable film, and if Eggers insists upon it, he is letting his "brand" interfere with his creative judgment. I did not mean to imply I ever thought it was the studio's idea that he emulate period language. It's clearly a passion of his, and he's deployed it to good effect in other movies, but I don't believe it's going to be right in this particular case, the same way it wasn't right for The Northmen or Nosferatu.
I am not against the use of period language as a rule. I have stated why I believe its use in this film will have a different effect than it had in the Witch, and provided illustrative examples. You may disagree with me on that front, and that's okay, but I feel like I laid out my argument decently on this subject, and thats the root of this whole thing.
Marketers doubling down on selling points which their audience have rejected was an oblique reference to American politics that I couldn't stop myself from including. It was low hanging fruit, and I almost regret it. However, I will defend myself by saying your argument was, essentially, "it's a contradiction for something to be both bad and one of the primary selling points", and that's readily disproven.
ETA: and, again, I can't emphasize enough that I'm willing to wait and see what he does with it. It's a bad idea, in my estimation, in the sense that there are a million ways it can not work, and very few ways in which it does. However, Eggers is, as mentioned, a talented guy who clearly thinks he's got a way to pull it off. I'll be happy to eat an extra helping of humble pie if he succeeds and does not have to compromise on this point.