this post was submitted on 20 Jan 2025
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Online Behavioral Ads Fuel the Surveillance Industry—Here’s How (www.eff.org)
submitted 1 day ago by pelespirit to c/[email protected]
6 comments fedilink hide all child comments
 

What do these privacy violations have in common? They share a source of data that’s shockingly pervasive and unregulated: the technology powering nearly every ad you see online.

Each time you see a targeted ad, your personal information is exposed to thousands of advertisers and data brokers through a process called “real-time bidding” (RTB). This process does more than deliver ads—it fuels government surveillance, poses national security risks, and gives data brokers easy access to your online activity. RTB might be the most privacy-invasive surveillance system that you’ve never heard of.

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[–] [email protected] 6 points 1 day ago

There are many free ways to reduce exposure, the choice is yours