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Putting the mega drive back into Sega: how the company wants to return to creating video game "rock & roll", compared to Nintendo's "pop music" (www.eurogamer.net)

submitted 1 week ago by nanoUFO to c/games

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[–] [email protected] 2 points 1 week ago

They are not talking about a new platform, but finding a more distinct voice as a publisher

Sega had that kind of style [back then]. Sega's position was like, 'If you have attitude, Sega's the company for you, rather than Nintendo', because of the games, because of the style, because of coolness or the kind of attitude. We have such beautiful content value in Sega, and some other IPs, so we're trying to revive it with a little bit of the flavour of hip-hop now.