this post was submitted on 24 Jul 2023
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You must have missed this…
https://www.niemanlab.org/2023/07/if-other-media-companies-thought-about-brand-equity-the-way-elon-musk-thinks-about-twitters-er-xs/
X was ahead of the game, but now everyone is quickly jumping onboard. I'll be changing my username to 's' as soon as I finish typing this. /s