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Not just for kids: Goldfish crackers announces name change to appeal to adult snackers (www.usatoday.com)

submitted 4 weeks ago by [email protected] to c/[email protected]

76 comments fedilink hide all child comments

cross-posted from: https://real.lemmy.fan/post/7604429

Marketing majors stay fed and housed for another year.

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[–] [email protected] 2 points 4 weeks ago (1 children)

How much did the stunt really cost though? A couple articles and swapping out some labels can't be that much.

[–] [email protected] 3 points 3 weeks ago

Being honest, probably not much, but the amount isn’t zero. I guess I’m just not seeing how creating any kind of brand confusion helps an established brand like goldfish when people will just forget about this kind of thing almost immediately.

Shorter version, you’re right that it isn’t a large expenditure, but god, it’s so dumb.