this post was submitted on 20 Oct 2024
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The only reason I buy them is cash back / rewards credit cards. Say I know I want to spend $225 on something on amazon? I whip out my visa dividends, MC world elite or Amex Cobalt at the grocery store for 3-5% cash back or rewards card while purchasing groceries, and add a custom amount $200 gift card to the tally. So now I got $10 back on it in rewards that I can spend elsewhere. The CC issuer, Amazon and the grocery store are none the wiser.
...why not just use the CC on Amazon?
Could be they want to hit a certain category (groceries) on the card. Maybe they are also trying to meet minimum spend on a new card.
For those who shop a lot on Amazon, the Chase Amazon Visa is probably worth it since it always gets 5-6%, but if you don't have that card, using gift cards to hit a grocery category seems reasonable. Slightly more hassle, but at least you can split purchases on Amazon.
As the other commenter mentioned, only cards I have give grocery cash back / rewards at 5% rate and that doesn't apply to Amazon purchases (which is 1%). AMEX Cobalt for example is a paid card, C$12/mo, but with grocery and amazon gift card purchases the rewards pay for the monthly fee.