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Major music companies send letter to Canada’s CRTC, urging it not to regulate streaming as if it were radio
(www.musicbusinessworldwide.com)
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Sure but then they pay more taxes. Increase in price means more revenue which means more taxes. It’s just a circle.
That's why they raise it by 10%, not 5%.
Say sub is currently $100/year, they now have to pay $5, they get $5 less. If they raise by 5% to $105, they have to pay $5.25, they get 25c less than originally. But if they raise to $110, they have to pay $5.50, and suddenly they are getting $4.50 more than before, even though they are paying more taxes. And they can blame it on this so people don't hate them as much and accept it.