this post was submitted on 13 Sep 2024
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But here's the question: does it cost Apple $20 to make a cable? I seriously doubt it. It probably costs them closer to 20 cents per cable. So in reality, they now make approximately $20 more from every sale than they did before.
Sure, not everyone is buying a cable with every phone. But cables get lost, they wear out, they get stolen by your kids to charge their iPhones because they broke theirs, they get chewed up by pets, etc.
And you can bet your ass that, just like any other high-margin item, the people in the Apple store are gonna be incentivized like hell to get every customer to buy a cable with their phone whether they really need it or not:
How do they make $20 more if the price is reduced by $27 from last year and the cable taken out? At most they make the $3 more if people buy the 2m cable. For the 1m cable they make less than last year.
The phone plus cable last year adjusted to inflation is $827 and this year it's $820. The cost of the cable for Apple is not in play here.
The point is kind of moot because the phone definitely comes with the cable: https://www.apple.com/iphone-16/specs/
The article is actually about the new AirPods. I was going entirely off the information in the comment I was replying to.
The thing is, the iPhone 14, 15 and 16 all have the same launch price: $799 US
Adjusted for inflation, the 14 and 15 may have cost more, but Apple is almost certainly making that money back somewhere else. Like, say, making people pay for accessories that used to be included?
And at the end of the day, the prices consumers pay for end products don't follow the exact same curve as the prices megacorporations pay for materials and labor. We've seen plenty of evidence that the current inflation is almost entirely driven by companies price gouging consumers. So it's not really reasonable to assume that Apple's costs have gone up 1:1 with consumer prices anyway.
And actually, the fact that the price hasn't increased is pretty obvious evidence of this.
Do you think, for one second, Apple would accept any appreciable hit to its profit margin if their costs had inflated 1:1 with consumer prices? Especially when they have a perfect excuse to blame a price increase on?
The phone may cost them a little more to make than last year, but I doubt it's that much.
There's tons of elasticity built into the pricing already so that carriers can offer discounts.