this post was submitted on 11 Sep 2024
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After 155 years, the Campbell Soup company is changing its name (www.cnn.com)
submitted 1 week ago by [email protected] to c/[email protected]
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"The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready-to-serve soups, and the company has bought up other food lines to grab them."

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[–] [email protected] 3 points 1 week ago (1 children)

We created Cracker Jill® to help increase the representation of girls and women in sports and to provide funding to fuel their sports endeavors and dreams.

https://www.crackerjill.com/faqs

“Cracker Jack has been part of sports for over a century, as records were made and rules changed. We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks.”

https://www.pennlive.com/life/2022/04/frito-lay-introduces-cracker-jill-version-of-cracker-jack-to-celebrate-women-in-sports.html

And they didn't rename Cracker Jack. They added Cracker Jill. It's still the same product regardless of the packaging, just with more representation.

[–] [email protected] 2 points 1 week ago

And? Cracker Jill? How about Caramel Jill instead?.. 🤔

Sorry, but I don't think their marketing department really thought that one through. I mean hell, it's a caramel covered snack!