this post was submitted on 19 Aug 2024
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The "$5 footlong" campaign was a terrible idea, because it just makes consumers aware of how overpriced fast food is today.
That, and slapping a fixed price on a staple product the business sells. Even with normal two percent inflation eventually there's going to be disappointment when the price has to be raised.
59, 79, 99!
No gimmicks!
No tricks!
You don’t pay till 1996!
I miss that taco bell menu
It was McDonalds wasn’t it?
I'm not sure if McD's did it (we didn't have one in town when I was a kid) but taco bell lists it we a promo they launched in 1990.
https://www.tacobell.com/history
Talk about seeing my own mortality slip away before my very eyes. Ha!
“Guys this is really gonna bite us in the ass in thirty years”
Unironically yes. This is how long term marketing works.
Subway was founded in 1965.
The "$5 Footlong" was introduced in 2008.
The cost of a footlong tripled in 16 years.
You would think a business that has been in operation for 43 years at the time would understand that prices change over time, and creating a slogan that locks a single era's price into people's collective consciousness would be a bad idea long-term.