you might inconvenience them by taking away their plastic straws, plastic grocery bags, or making them separate recyclables.
you prevent them from rolling coal or dumping other combustion byproducts in the air, or toxic waste in the ground or water. That costs money to clean up or filter.
you make things cost more when you force them to expend effort to responsibly harvest natural resources like trees.

Basically watching the earth burn is cheaper, more profitable, and less inconvenient to the people who have a problem with having clean air and water, and a habitable planet.