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this post was submitted on 12 Aug 2024
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30% is a reasonable cut for the distribution of software for which almost all revenue is marginal profit. When it's a transaction for services that cost money to provide (like Uber or online shopping) or a transfer of money on behalf of someone else (think Venmo or PayPal or just a regular banking app), a 30% cut of the whole transaction doesn't always make sense.
Apple recognizes this and doesn't take a 30% cut for those types of services. But they don't always categorize things correctly. Patreon is something like PayPal, whether the app owner takes a a small cut of each transaction, so paying 30% represents a huge cut, like 10x as much as they make.
Apple (and Google and Steam) are taking a software distribution cut for a service that more closely resembles payment processing, which is usually a 1-3% fee, not a 30% fee.
Exactly what is Steam doing now? AFAIK only charges fees sales of games through the Steam platform, from which developers get a LOT of value.
This isn't about that, Apple hasn't fully committed to those plans. This is about their existing rules which have applied to a long ass time.
What value are they getting, other than making use of Steam's market dominance? And having DRM added? And that's worth 30% of their income?
Steam DRM is not mandatory.
Unfortunately being listed on Steam is.
I mean that's obvious isn't it? What would be the point of a developer using Steam and having their game not listed on it? What are you trying to say?
It is obvious. That's the point. Steam dominates the market to the extent that you can't have a successful launch without paying them a 30% tax. This is how monopolies work.
Reminds me of the monty python sketch, "what have the romans ever done for us? except sanitation and roads and canals and public health" lol.
Steam gives devs a huge marketing presence that smaller devs simply wouldn't have otherwise, it gives countless high bandwidth distribution servers that automatically scale to demand, you can integrate the largest PC social community for matchmaking or other multiplayer features, you get a community page where people can post fan content or mods, etc.
That is worth way more than 30% to most devs. The only ones who it's not worth it for are huge companies like Blizzard and Epic who can manage all that themselves, hence why they're pretty much the only ones who don't sell games on Steam.
I mean, that's kinda exactly what I said, Apple taking a 30% cut of any transaction that occurs on their devices/on apps downloaded from their store makes no sense, though I will add that Patreon takes a 8 - 12% cut depending on how much support they give the creator. As far as Steam goes, to my knowledge they don't take a cut out of in game purchases, only purchases that occur strictly on their platform. (Also I don't think they charge everyone the 30%)
Yes, I'm agreeing with you and expanding on that, showing where the lines blur. Apple wants to get 30% of everything when it's only reasonable (and supported by historical practice) to get 30% of actual purchase of software. The history of the Apple App Store is an expansion beyond the original, relatively reasonable 30% cut on that narrow category, quietly spread out to a bunch of new categories that don't actually resemble the previous category.
Apple knows they can't take a 30% cut of every Uber fare or Doordash order or Amazon purchase of physical goods, and they don't try to. It's the categories in between where their policies start to look arbitrary.
And now Patreon in the crosshairs shows just how twisted it's gotten. Like I was saying, I see Patreon as something more like PayPal than, like, Netflix.