Art & Design

Per https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_taiwan_tourism_by_bito.php

Taiwan, officially the Republic of China, is an island in the western Pacific Ocean roughly 100 miles off the coast of southeastern China. To quote Frommer’s (because I always have a hard time introducing destinations): “Taiwan is one of Asia’s industrial powerhouses, but its diverse natural assets and cultural attractions make it a draw for visitors as well. This small island nation is located southeast of the coast of mainland China with an eastern shore that rims the Pacific Ocean. Much of the island is lush forestland, but the topography includes picturesque mountains, rice fields, and balmy beaches.” In charge of bringing nearly 1 million tourists annually to see the picturesque mountains, rice fields, and balmy beaches is the Taiwan Tourism Administration, which is part of the Tourism Administration, M.O.T.C. Republic of China (Taiwan), established in 1960. Looking to increase the number of international visitors and committed to steering the tourism industry towards sustainability and digitization and crafting superior travel experiences and pioneering services, the Administration has introduced a new identity designed by Taipei, Taiwan-based Bito.