They make it like to lure non-smoker to become smoker. They target women, and probably teen.
Source: Life magazine - Nov 23, 1936
this post was submitted on 03 Jul 2024
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Vintage and Retro Ads, Promos, Fliers, Etc.
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That's the sub slogan of this cigarette brand: “its toasted!"
I believe it is just some fancy way of drying the tobacco they have patented for marketing or so