Technology

Were the ad companies interested in increased profits? Of course they were. But they also aren't a charity. And when they are buying ad space for a web comic but having zero impressions, they are going to be pissed. They aren't running a charity (well... some actually ARE but that is a different mess).

Again, this has been going on well before subscription models were even a thing.

That said, I do agree that it is a generational "problem". Youtube has been around for almost 20 years and, arguably, in its current form for almost 10. Significant parts of the internet have no memory of anything else. Like, my niece and nephew literally throw tantrums when they see tv commercials when their father is watching a football game. Whereas my sister and I remember the fights over who got to use the downstairs bathroom during the second commercial break in The Simpsons that week.

But... I am an old. I remember heartfelt blog posts from some of my favorite webcomics and gaming news sites that were basically "Look. Hosting costs money. Especially as we are getting a lot more popular. I go out of my way to curate what ads we run on this site and have an inbox set up in case a company sneaks a bad one in. Please whitelist me in your ad blocker so I can keep doing this in the evenings".

And... I dunno. It is just REALLY frustrating to watch people pretend they care about... anything all while dicking over "the little guys". Because Google is going to get their cut. The pewdiepies of youtube will also get their cuts because they have literally been doing this for years in the form of sponsored videos. But the low/mid tier creators? They aren't getting the massive sponsor deals (unless they want to do raid shadow legends or better help) AND are going to not be getting their ad revenue or youtube premium money because no ads were run.