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How One Chinese EV Company Made Battery Swapping Work (hbr.org)

submitted 6 months ago* (last edited 6 months ago) by [email protected] to c/[email protected]

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See, Apple? Even cars can do it :)

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[–] [email protected] 2 points 6 months ago* (last edited 6 months ago) (1 children)

Yeah, when I wanted to buy an electric car I look at the used market for the Renault Zoe but I quickly gave up.

The idea of paying a monthly subscription on a used car quickly turned me off and buying the leased battery back from Renault was prohibitively expensive.

[–] [email protected] 2 points 6 months ago* (last edited 6 months ago)

That just proofs my point in https://lemmy.ml/comment/11726077

Once they get you on the hook, they can only provide the subscription option, much like how software (Adobe, I'm looking at you) does today. Or have the one-time purchase option be super expensive to lure customers into the subscription model.

Simply because continous revenue is batter then a one-time purchase.