Apple has been trying to be the next advertising giant. They’ve been growing their advertising revenue and plan on doubling it this year. They went from $4b ad revenue to $7.5 2022/2023. And if you remember correctly, that was right when you started seeing all their “apple cares about your privacy!” ads and got into it with Facebook. They’re not out here to protect our privacy. They’re trying to take the advertising revenue from the other ad giants and corner that market for themselves.

Think about it. They have gotten people locked into their OS/ecosystem. They basically hold the advertising golden ticket. They’re not here to make your digital life more private. They’re here to get your data for themselves, locking out the competition. They aim to bring more people into the gate and shut it behind them while extracting all of our advertising milk with their more advanced data udder sucking machine. The pasture looks nice, but when those gates close, the skies darken and the farmer corners you with that look in his eye.

I don’t know where that metaphor came from. But that’s how I see it in my head. The moo cow with the pretty eyelashes and the shiny bell around her neck is pulled into a false sense of security by the smiling farmer at the gate, but that shit turns dark real quick when she’s locked in.