this post was submitted on 11 Jun 2024
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No, but hear me out, that's the thing. That's why they're so good.
I didn't even consider an opt-out throught that entire presentation.
They clearly don't have one, in retrospect. If you go watch it they aren't even entertaining that option. This is how stuff works now. If you squint, this is how it's always been, it just hadn't been deployed yet. It's magnificently ruthless. They don't even frame it as a feature that you have that lives in its own space and you could potentially turn on and off.
This is just how Apple devices work now. It's just what they do. What do you mean opt out? Could you opt out of the Retina display or the Dynamic Island? It's just a fact of life.
They are so good. I can't believe we all spent a week arguing about an opt out that MS had confirmed day one and Apple was able to entirely bypass the issue for like half an hour and even I, thinking and posting about it, took like an extra day to notice that they are not even surfacing the possibility that you may not want this. That's some next level marketing wizardry right there.