AusFinance

If you assume incompetence as the default, as with most consumer protection, then it becomes basically impossible to deal business to business. Can a company lie to a consumer, and then claim they simply don't know or didn't understand? If your industry has a higher profit margin than mine, can I sue you for being scummy?

The basis of consumer protection is that consumer can't be expected to be experts in everything. The basis of business law is that businesses know what they're doing in their field. If you don't, you're doing it wrong.