Really if I had to make my opinion more concise, it isn't just that it "doesn't feel right" - it's that it feels like the word choice was used not to better express their idea but to be flashy and trendy. It's not that a writer used a pop culture reference, it's why the writer used it.

I'd have a very similar opinion if the trend was to use wacky typefaces or colors for the title. It serves no purpose other than to catch your eye (hence my clickbait analogy) and I think academia should be held to a higher standard than buzzfeed