this post was submitted on 15 Jul 2023
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Pretty ironic really, a company slogan exactly the opposite of how they turned out.
It's a standard propaganda technique. Beware any group that has a phrase about what they claim to be. If you are something, you don't need to announce it. e.g. Jehovah's witnesses call their dogma "the truth"
But this phrase was intentionally about what they claim to not be.
It's a good approach when it's well intentioned, because instead of encouraging an action, it discourages one.
"Be a good person" dogma can be used to justify a lot of things. "Don't be an asshole" is much more limited in how it can be abused.
Google's dating profile is "No drama" and "If you can't handle me at my worst you don't deserve me at my best."