this post was submitted on 19 Mar 2024
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The actual reason is to hide the fact they're probably not gonna have much if any pve content soonish. That's the whole 'reason' behind ow2. They just layed off a bunch of staff too.
They literally out right said multiple times that PvE content is mostly shelved and to not expect anything. This isn't some sort of secret they are keeping
I don't see the correlation between those and making new heroes free. Maybe as a way to douse the community flames. I think it's simply because people want to play the new content. While some cave and buy the battlepass, it doesn't offset the losses of the grind and paywall that stops people from coming back and investing to begin with.
It's a distraction tactic. Blizzard has been doing it for years in wow too.
Obviously they made the announcement at an opportune moment, but blizz wouldn't be making this change if it didn't coincide with their bottom line.