This already happens with those comedy talk show hosts. They create rage-bait stories and spin them for good entertainment, and people think it's an accurate look at the situation. I used to kind of enjoy them until one of them hit on a subject I had just researched and knew immediately how they were spinning it. I can't stand them now.
So while this is a concern, it's one that's already being done on a much larger scale with people who feel a lot more trustworthy. I'm not really worried about some kids that are also doing it.
IIRC, they even have a rewards thing right now where you can get some free stuff for playing their games specifically on mobile, trying to draw more attention to their new store.