I am content to watch everyone involved consume each other
They use it to test washing machines!
They want that TikTok brain type of experience. Scroll scroll, "damnthatsinteresting," get mad about Elon Musk, ad, "aawww", astroturfed pumping of upcoming movie or celebrity associated with a project, ad. They'll get that, but it won't be the same.
"Generous offer?" Holy fucking spin zone. Every disc they let a customer keep is just a disc they don't have to worry about disposing off. Just happens to be a modest bonus for their subscribers.