The Onion clowns on Ol' Musky constantly, despite his efforts to shut them down. Around the peak space X buzz, they wrote a headline that was like "Musk invents the first infinitely divorceable wife", which he managed to scrub from the internet (or at least, I can't find it within 5 seconds), but other than that, he can only cope and seethe. He knows the onion is funny and can do nothing to become funny himself.
I would label him as anti-humor or humorless. Dishumorous?
I listen to a podcast about black/african american conspiracy theories, and I got a podcast ad from Ed Zitron, so there’s that.