Of course they could. Intel does on their graphics cards. Apple does on its latest silicon.
Question is, do they have the people that could develop this, can they and do they want to spend the money on it and can they and do they want to spend the money on the software side it this as well.
Currently, it seems like they looked at it, did the math and decided to try and get by without the effort. And to a degree that's doable. FSR2 isn't as good as DLSS but it saves them the effort to have AI-cores on chip. Now they did the same with frame generation. Generally they seem to be able to be slightly worse for a lot less R&D-budget.
Of course, they will never leave nVidia's shadow this way and should Intel or nVidia ever manage to offer Microsoft and Sony an APU to power the next generation of consoles but with more features, their graphics division might be well and truly fucked.
Of course they could. Intel does on their graphics cards. Apple does on its latest silicon.
Question is, do they have the people that could develop this, can they and do they want to spend the money on it and can they and do they want to spend the money on the software side it this as well.
Currently, it seems like they looked at it, did the math and decided to try and get by without the effort. And to a degree that's doable. FSR2 isn't as good as DLSS but it saves them the effort to have AI-cores on chip. Now they did the same with frame generation. Generally they seem to be able to be slightly worse for a lot less R&D-budget.
Of course, they will never leave nVidia's shadow this way and should Intel or nVidia ever manage to offer Microsoft and Sony an APU to power the next generation of consoles but with more features, their graphics division might be well and truly fucked.