Looking at that number made me think that it can’t be right unless the company has many customers (much more than Canada’s population) for it to make sense.
Looked it up, and they have 52 million customers.
So they make sooo much money from 52 million people that they have this amount to spare that would cover 40 million.
Yeah, holy shit.
Edit:
Honestly, they didn’t even lose that much:
It was funny in the mid 2000s cause we didn’t appreciate how hard it is to maintain a free encyclopedia. And even then it was only funny for certain pages.