Shareholders. Part of me thinks they see the writing on the walls of climate change and want to just get the most they can out of the rest of the short time we have left.
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I was just thinking how captured the basic necessity of hydration has become. So many people have become fooled into emptying their pockets to buy soda etc. and the idea of merely drinking normal water is not enough. Plus the lack of enforcement to regulate a universally clean water supply to all areas. I mean… clean accessible water is a super basic foundation of civilisation. Now corporations have diverted that need into profit and almost certainly helped derail any plans to ensure that water is safe and drinkable.
Taco Bell will just put out a "napkin tipping" jar and blame lack of tips for not providing napkins.
It's a pretty complicated economics question why inflation is happening. They're working on it by adjusting interest rates, I guess.
As for why the average American isn't doing so well, it's basically the rich getting richer while the poor get poorer. If this same inflation was happening with a 70's distribution of wealth (and IIRC it actually did) it wouldn't be fun but it wouldn't be pushing so many people to the brink, either.