Sounds like pure greed to me
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... or perhaps pennies per second.
Even a penny a second works out to $36 an hour.
I agree, as should salaries of employees. Every hour you produce something measurable you get paid. See how far that idea goes.
Only legislation will fix this.
Nothing less than forcing publishers to just sell games will stop this boundless greed that is consuming the entire medium.
I don't actually disagree with moving from the 60/70 USD standard, but instead I think big budget blockbuster studios should die off, and focus on making optimized, shorter, and more creative games.