this post was submitted on 04 Jul 2023
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Add it all up, and the social web is changing in three crucial ways: It’s going from public to private; it’s shifting from growth and engagement, which broadly involves building good products that people like, to increasing revenue no matter the tradeoff; and it’s turning into an entertainment business. It turns out there’s no money in connecting people to each other, but there’s a fortune in putting ads between vertically scrolling videos that lots of people watch. So the “social media” era is giving way to the “media with a comments section” era, and everything is an entertainment platform now. Or, I guess, trying to do payments. Sometimes both. It gets weird.

As far as how humans connect to one another, what’s next appears to be group chats and private messaging and forums, returning back to a time when we mostly just talked to the people we know. Maybe that’s a better, less problematic way to live life. Maybe feed and algorithms and the “global town square” were a bad idea. But I find myself desperately looking for new places that feel like everyone’s there. The place where I can simultaneously hear about NBA rumors and cool new AI apps, where I can chat with my friends and coworkers and Nicki Minaj. For a while, there were a few platforms that felt like they had everybody together, hanging out in a single space. Now there are none.

I’d love to follow that up with, “and here’s the new thing coming next!” But I’m not sure there is one. There’s simply no place left on the internet that feels like a good, healthy, worthwhile place to hang out. It’s not just that there’s no sufficiently popular place; I actually think enough people are looking for a new home on the internet that engineering the network effects wouldn’t be that hard. It’s just that the platform doesn’t exist. It’s not LinkedIn or Tumblr, it’s not upstarts like Post or Vero or Spoutable or Hive Social. It’s definitely not Clubhouse or BeReal. It doesn’t exist.

Long-term, I’m bullish on “fediverse” apps like Mastodon and Bluesky, because I absolutely believe in the possibility of the social web, a decentralized universe powered by ActivityPub and other open protocols that bring us together without forcing us to live inside some company’s business model. Done right, these tools can be the right mix of “everybody’s here” and “you’re still in control.”

But the fediverse isn’t ready. Not by a long shot. The growth that Mastodon has seen thanks to a Twitter exodus has only exposed how hard it is to join the platform, and more importantly how hard it is to find anyone and anything else once you’re there. Lemmy, the go-to decentralized Reddit alternative, has been around since 2019 but has some big gaps in its feature offering and its privacy policies — the platform is absolutely not ready for an influx of angry Redditors. Neither is Kbin, which doesn’t even have mobile apps and cautions new users that it is “very early beta” software. Flipboard and Mozilla and Tumblr are all working on interesting stuff in this space, but without much to show so far. The upcoming Threads app from Instagram should immediately be the biggest and most powerful thing in this space, but I’m not exactly confident in Meta’s long-term interest in building a better social platform.

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[–] [email protected] 59 points 1 year ago (3 children)

Tell me you never experienced Usenet or the internet before Facebook and friends fucked it up, without telling me. We literally used to have all the things he's talking about, with much less of the drawbacks, before the internet became commercialized. Now the commercial web's unsuitability has finally reached the point of undeniability, and we're trying to figure out how to get back to that.

[–] [email protected] 22 points 1 year ago* (last edited 1 year ago) (3 children)

Yeah, and the author all but freely admits that. But they're apparently willing to throw all that away to have it "feel like everyone’s there."

Maybe this is me being uncharitable, but to be blunt it sounds like he just wants to feel like he's sitting at the cool kids' table.

[–] [email protected] 21 points 1 year ago (3 children)

Over the past decade or so, gamers have been psychologically conditioned to accept lootboxes and microtransactions as a standard part of the gaming experience (especially younger people who don't even remember a time before lootboxes).

Similarly, I think the "corporate internet" era has also forcefully conditioned FOMO onto the majority of people. So many people coming over to Lemmy/Kbin have literally said something along the lines of, "I don't like the fragmentation, if I'm not subscribed to every single instance then I feel like I'm missing out."

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[–] [email protected] 14 points 1 year ago

I don’t think you’re being uncharitable. The author sounds like they can’t cope with anything that isn’t slick, polished, and already popular. Frankly, Lemmy doesn’t need people who can’t deal with growing pains.

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[–] [email protected] 5 points 1 year ago (2 children)

But you gotta admit Usenet was super niche and was never ever on its way to becoming a thing usable by people from all walks of life. This is why AOL became a thing…and folks like us similarly criticized it as a commercial walled garden!

While that was true about AOL and also true about the web today, going back to clunky services only techies can use isn’t the answer, and the current state of the fediverse is pretty clunky. But I have high hopes for how this space will evolve.

[–] [email protected] 8 points 1 year ago (1 children)

What do you mean? Usenet was insanely popular back in the day, and not reserved to techies at all. All you needed was an email client, it was way easier than the fediverse, and a million times more polished.

[–] [email protected] 5 points 1 year ago* (last edited 1 year ago)

Most of my family have to this day never even heard of Usenet, but they all have Instagram and Facebook accounts. The scale of Usenet “popularity” isn’t even remotely in the ballpark of the modern social web/apps. There are more people on meta apps than people who even had access to the internet when Usenet was relevant.

[–] [email protected] 3 points 1 year ago

It's funny you use AOL and Usenet as the examples... in March 1994, AOL started offering Usenet access to all its users, and regardless of anyone's personal opinion on that, there followed many years when the slick corporate offering existed as a gateway to the community-operated federated network, and technologically it all worked fine. The only reason that model got replaced with "Facebook user <-> Facebook app <-> Facebook protocol and network <-> Facebook advertising and business model" was because any company with the financial ability to make it happen also had the financial motivation to create its own little walled garden for its users to exist in instead.

They actually might have looked at what happened to AOL (had a walled garden and were wildly profitable, chose to add to it something compelling that anyone else could also provide, then got out-competed on that offering from all sides and reduced to a footnote) as an example of why they needed to create their own little walled garden from the beginning.

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[–] [email protected] 51 points 1 year ago (7 children)

All very true. Lemmy is the closest thing to a Reddit alternative that I’ve found so far. But the signup process was kinda hard, and the user experience of the apps (I’m using mlem now) needs work. It’s confusing and clunky.

[–] [email protected] 53 points 1 year ago (8 children)
[–] [email protected] 9 points 1 year ago (1 children)

Now we just need a Lemmy Enhancement Suite browser extension for FireFox.

[–] [email protected] 2 points 1 year ago

True, almost all parts are there, but thise need to be better integrated.

[–] Mutelogic 8 points 1 year ago

Wow! People move fast.

Thanks for sharing. This was really jarring to see.

[–] [email protected] 5 points 1 year ago

This is exactly what I needed for the desktop!

[–] [email protected] 5 points 1 year ago* (last edited 1 year ago) (1 children)

Oh. Oh wow wow. Seems to work on different instances as well? This I tried for VLemmy.net :

https://lemmy.bolha.one/vlemmy.net/

[–] [email protected] 3 points 1 year ago

Yes, it’s just a proxy over the actual Lemmy instances. Its great!

[–] [email protected] 3 points 1 year ago

I can’t get the login to work but this looks awesome! Thanks for the link.

[–] [email protected] 3 points 1 year ago

It’s beautiful

[–] [email protected] 3 points 1 year ago* (last edited 8 months ago)
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[–] [email protected] 12 points 1 year ago (1 children)

Just tried wefwef and it's actually quite good. Extra impressive when you realize it's just a webapp

[–] Grandwolf319 2 points 1 year ago (1 children)

I found it to be buggy and missing basic features at first, but it keeps updating almost every other day and now it’s how I use lemmy!

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[–] [email protected] 9 points 1 year ago (1 children)

The harder it is to get started, the more like "original Reddit" it will be.

It was fun when Reddit was obscure. It got less fun when everyone and their cousin was on Reddit, it turned into other social media.

[–] [email protected] 6 points 1 year ago

Lemmy may be more resistant to that. Hear me out... With Reddit (and Digg, and Facebook, and Twitter, and every dead or dying platform you can think of), you've got a single company owning everything on that platform. When short-term profit ultimately dictates they shittify the platform, it takes a tremendous amount of willpower and forethought to resist.

Willpower and forethought the various platform owners clearly lacked.

But Lemmy is an open source project, and anyone can spin up a Lemmy platform, then join the fediverse. If one platform's owners decide to shittify, it doesn't affect the rest, and everyone can easily migrate to another with minimal fuss.

My impression is that this makes Lemmy much better situated to avoid ever becoming a late-stage Reddit.

[–] [email protected] 4 points 1 year ago* (last edited 1 year ago)

We can do our part to make it better and ready for the next wave of new users when Reddit fucking up again. The sudden influx of users already helped exposed issues the dev never anticipated, and add more people willing to help with developments and hosting additional instances. The thing that makes fediverse great is the community is actually have full control instead of the big corp that owns the platform and set the rules to maximize their own profit.

[–] [email protected] 3 points 1 year ago

I also just discovered this other beauty https://wefwef.app

We are good folks! all bases covered

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[–] [email protected] 19 points 1 year ago* (last edited 1 year ago) (1 children)

The fediverse can be tricky to sign up to and once you are there it is hard to find communities/interest to subscribe to. But I am learning how. And it is working for me. Another fediverse user gave me a webpage that helped me find more communities to join. Lemmy Explorer you can select the Home icon at the top to set your home federated server. Kbin.socal for me.

I even found a Baldur's Gate community and a Calvin and Hobbes community.

[–] [email protected] 8 points 1 year ago

Maybe it's different on Lemmy, but signing up to the fediverse via kbin couldn't have been easier. Pretty much the same as signing up for any other web site and the federated servers just show up automatically in the search. Once you're subscribed local and federated communities look pretty much identical.

[–] [email protected] 19 points 1 year ago

I have the IQ of a seedless grape, and I managed to sign up for both Lemmy and kbin.

I don't want a duplicate of Reddit here. Sure, I hope the niche/hyper-local subreddits will create communities here, but this feels new, fresh, full of opportunity. Growing pains are a good sign and temporary. I really like that karma is gone (kbin does have the boost).

[–] [email protected] 18 points 1 year ago (3 children)

I haven’t found Lemmy confusing to use at all. And I found that to be a big surprise. I expected more hurdles to have to jump to get started like Mastodon.

The one big issue so far has been the lag, upvotes not being sent, comments/communities not loading, etc. But the reasons for that are pretty understandable in my opinion.

[–] [email protected] 4 points 1 year ago

Same here! I was put off by Mastadon when I first tried it but I’ve found Lemmy to be (mostly) smooth sailing so far. I’ve already completely replaced Reddit with it.

[–] [email protected] 3 points 1 year ago

Yeah, Lemmy was comparitively pretty easy to get going with. Honestly, I still haven't really figured out Mastodon. I get how to use it, bit discovering people I want to follow has proven go be a big problem.

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[–] [email protected] 11 points 1 year ago (1 children)

The author starts with the assumption that the for-profit social media apps suddenly turned it shit but has some sort of unique benefits that the fediverse lacks. Actually, the design of for-profit social media apps has ALWAYS led to shitty experiences, similar to how most email traffic is spam. The fact that the fediverse doesn't replicate the experience of for-profit social media apps IS THE POINT and the author either missed it or is a shill.

[–] [email protected] 3 points 1 year ago* (last edited 1 year ago)

Yeah the author missed the reality of it by expecting some kind of drop in replacement. It doesn't work that way, things don't start out polished and well populated. Another consideration is each platform offers its own experience, so having issue with one doesn't discount all of them.

Even within a particular platform you don't want to judge by a single instance. For example people are having some issues with user load on lemmy.world right now, but presently there's almost a thousand instances to choose from. If someone has a problem with one, try another, don't discount the whole platform. The one I use runs quite well.

[–] [email protected] 10 points 1 year ago (3 children)

All very true.

Lemmy is the closest thing to a Reddit alternative that I’ve found so far. But the signup process was kinda hard, and the user experience of the apps (I’m using mlem now) needs work. It’s confusing and clunky.

Even now, I’m getting errors trying to comment.

[–] [email protected] 6 points 1 year ago (3 children)

I think the confusing sign up process and the clunky apps are going to scare a lot of people away. Additionally the nature of lemmy means you are more likely to have multiple fractured communities instead of just 1 central community per interest.

For example lemmy.ml, beehaw.org, lemmy.world all have their own communities for “technology.” If I want to subscribe to learn about technology updates do I need to subscribe to all of them? Do I just hope that the smaller ones shutdown and we’re only left with one?

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[–] [email protected] 4 points 1 year ago

I think the confusing sign up process and the clunky apps are going to scare a lot of people away. Additionally the nature of lemmy means you are more likely to have multiple fractured communities instead of just 1 central community per interest.

For example lemmy.ml, beehaw.org, lemmy.world all have their own communities for “technology.” If I want to subscribe to learn about technology updates do I need to subscribe to all of them? Do I just hope that the smaller ones shutdown and we’re only left with one?

[–] [email protected] 8 points 1 year ago (2 children)

I think the "Fediverse is hard to join" thing is a myth corporate are pushing. I signed up for Mastodon and it took me 1 minute (mostly because I had to open up my email to verify it); same for lemmy.

[–] kakes 5 points 1 year ago (1 children)

Honestly it took me a while to figure it out, and under different circumstances it might have prevented me from joining.

The first server I tried to join required a "reason" for joining, and I was put off by that. Eventually found a server that didn't have that requirement, but at the time i wasn't even sure such a server existed.
Now I'm considering hosting my own instance, to make it easier for my friends to jump into the fediverse.

[–] [email protected] 2 points 1 year ago

It just occurred to me that some people would probably feel more comfortable with a faceless corporation being in control of their accounts and being able to exploit the information their sharing on social media, then having a friend be their admin. I've seen a lot of people mention don't what you're doing and setting up a server for friends to use, which sounds neat, but there used to be that old joke on reddit about never giving friends your username, but here you'll become their admin.

On the other hand setting up a server for friends is the first time having local servers with local communities has made sense to me. You could have little server only and private communities for game night, or to planning, or whatever. It's be like a private reddit, kind of like how the verge author talks about going back to communicating just with people we know, but at the same time everyone would have access to the larger drivers.

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[–] [email protected] 8 points 1 year ago

TLDR - Reddits success was not in its variety but in its ease of use. We need a central place to simple make accounts and login to that is always up and stable and we need a unified front end for searching for communities.

Lemmy needs a front page and centralized signup, login and search spot. It is a waste of time and effort to explain the mechanics of how it operates to new users. If someone can easily signup, login and search communities (and create them) then the mechanics of how the system works can be explained at a later date.

The biggest issues for Lemmy right now and in the medium term are going to be scale, finding communities and signups.

There is so many people from Reddit and other sites that the current mega communities get bogged down and start being unusable which only adds to the confusion on signing up.

There are some ways around this but none are easy or obvious. A new user will know less popular servers to make an account on if the main ones are inaccessible. Also the log in at one server and you can sue the rest is not something that is quickly explainable.

Finding communities is also a challenge though it’s getting better with various sights and apps starting to pop up and we still need a lot of the main ones from Reddit created here but even a medium sized Reddit community would render a Lemmy server unstable.

[–] [email protected] 6 points 1 year ago

It's better to bask in this island of growth and engagement than to sink down a rabbit hole of revenue that yields nothing. It's such a satisfying feeling to talk to people you know and respect instead of diving into a karmic spiral full of bots flooding the place with toxicity. When the author says, "There's simply no place left on the internet that feels like a good, healthy, worthwhile place to hang out," I think that somehow this is a good place. For the first time in a long while I feel compelled to join the discussion and share my thoughts. It's true that "the Fediverse isn't there yet," but that's what we're here for. Just the thought that some things are still halfway in the oven, or haven't even found their way in yet, makes the whole experience much more rewarding. And remember, there are no ads. Every day I miss Reddit and Twitter less (I had closed my account there a long time ago). I believe Lemmy has a bright future ahead of it, the success of which I believe depends on preventing uncontrolled growth. Time will tell.

[–] [email protected] 5 points 1 year ago

As far as how humans connect to one another, what’s next appears to be group chats and private messaging and forums, returning back to a time when we mostly just talked to the people we know. Maybe that’s a better, less problematic way to live life. Maybe feed and algorithms and the “global town square” were a bad idea.

I know the author goes on to argue against this, but I agree with it completely. The "global town square" didn't just lead to IRL discourse becoming just as toxic as the worst internet cesspools, with devastating real-world consequences. It also killed what made the internet special.

The author talks about having to explore the web to find the content you want, stumbling on niche communities you'd never have heard of along the way, as if it's somehow a bad thing. To me, it was what made the internet so much fun. And it's one of the things I've most desperately missed in the era of big, centralized social media.

[–] [email protected] 5 points 1 year ago (1 children)

I've been going outside, the library, and engaging with my kids. Lemmy and Discord do scratch a social itch but they aren't the time sink reddit and Twitter were

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[–] [email protected] 3 points 1 year ago (1 children)

I would argue that Mastodon and friends are a "good, healthy, worthwhile place to hang out", at least it really feels that way to me. It seems to have attracted a really wholesome crowd that really delights me considering I'm used to it being less of a crowd but just a handful of techie people hanging out in an obscure clubhouse. All the same people I have followed there are still there yet I now have a buffet of variety to chat with.

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[–] [email protected] 3 points 1 year ago (3 children)

All very true.

Lemmy is the closest thing to a Reddit alternative that I’ve found so far. But the signup process was kinda hard, and the user experience of the apps (I’m using mlem now) needs work. It’s confusing and clunky.

Even now, I’m getting errors trying to comment.

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[–] [email protected] 2 points 1 year ago

David Pierce.

BA in Government and Media. Writing gig, writing gig, writing gig.

No wonder he doesn’t know where tech is going. No offense, but the best bits of the internet have always been driven by nerds and geeks building stuff. These people complain that Mastodon and the fediverse is too hard or not polished. They just lack the aptitude. They want everything handed to them with little effort.

[–] [email protected] 2 points 1 year ago

Gotta wonder how Ernest feels, having kbin go from his niche side project to being name-checked in The Verge (even if it's in the context of pointing out it's not ready for prime time) in the space of like two weeks.

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