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Shell Using Fortnite, TikTok, etc. to Convince Kids Fossil Fuels Are Cool (kotaku.com)

submitted 1 year ago by [email protected] to c/[email protected]

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[–] [email protected] 7 points 1 year ago

Incredible.

"Hey, marketing?"

"Yeah, boss?"

"Kids are kinda upset that our product is destroying the planet they have to live on, what should we do?"

"Well, we could pivot our business model, make big investments in protecting the environment, and show consumers we care about the future."

"Yeah, no, I meant like on YouTube. What should we do on YouTube?"

[–] [email protected] 3 points 1 year ago

Media Matters reportedly identified at least a half dozen streamers—including folks like Punisher, NateHill, Chica, and brookeab—with a combined Twitch following of over 5.5 million subscribers—who helped promote Shell’s Fortnite map and fossil fuel products

Kids note the streamers above to avoid.