Asklemmy
A loosely moderated place to ask open-ended questions
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They want to make sure you see ads so they can get revenue. A user that uses a website, even on mobile, could be using an adblocker. By forcing you to use the app they have full control of what ads you see and how often, thus incerasing the price at which they can rent that ad space.
Well, tracking, they can track how much have you scrolled, that should have gave you a hint.
The more control they can have on the community the better.
Capitalists love monopolies. The closer they can get the better. Third-party apps compete with their own.