Lemmy has potential, sadly paid software will always be the king in the consumer space. Marketing plays a big roll too. I don't see lemmy being bigger than Reddit sadly.
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Yeah, the general public knows about Reddit, most people have no idea what the fediverse or lemmy are.
The bigger it gets, the easier it will be to get bigger. It's more a question of if Reddit falls. If it does, Lemmy is the main alternative.
I don't think so. The apps aren't as intuitive as the old non official reddit apps. I know me personally I don't know how to use kbin that well and I overall don't love it here. I made the switch when RIF died and I haven't actually filled the void yet.
I think the apps are fine. Check out boost for lemmy.. All the apps really need right now is an On Boarding screen. Something like: "Choose instance X or Y or Z and let's go".
That would definitely help someone like me who I guess is just an old person now