Interesting. So no none of the old titles will return under Mayfair, only new titles?
this post was submitted on 22 Jun 2023
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Correct, Asmode owns everything else and just chose not to use the trademark so it was up for grabs.
I am surprised that Asmodee did not object to the trademark. There is significant historical good will in the Mayfair games branding and there is definitely going to be confusion where customers will think that games released by the new "Mayfair" are coming from the historical one. I suppose if they put out a total clunker, it is their own branding that they are hurting, but some hobbyists still remember Mayfair being bought out and may complain to Asmodee about a bad Mayfair game.
The problem is that Asmodee abandoned the trademark so they could object but they would have no standing to defend it. Like you say though, it's kind of absurd that they did abandon it.
This looks incredibly shady.
Thanks for the heads up. It was a trusted brand name.