this post was submitted on 05 Feb 2025
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Early car sales data for January is starting to arrive from countries across the pond, and they paint an alarming picture for Tesla. Sales are crashing in France, Germany, and the UK—all affluent countries that are key markets for Tesla's electric vehicles. Coming on the heels of a large financial miss, it's just one more problem for the automaker.

Tesla sales dropped around 13 percent across Europe in 2024, but so far this year, the scale of the problem is far greater. In France, sales of new Teslas fell by 63 percent, while total car sales in the country fell by just 6 percent, with EV sales dropping just half a percent.

Germany was already looking like lost ground for Tesla—its 41 percent drop in 2024 accounted for most of Tesla's lost sales across Europe. That must make the 59 percent drop in German Tesla sales recorded during January even more painful on the profit and loss statements.

Across the Channel, the British auto industry just released its sales data for January. Here, Tesla sales fell less precipitously—just 12 percent. However, battery EV sales were 35 percent higher in the UK in January 2025 than in January 2024. The cake is growing, but Tesla is getting to eat less and less of it.

In fact, no Tesla cracked the UK's top 10 best-seller list last month, something that has regularly happened in the past, although that may be due to having just two models for >sale in most markets.

Large declines have also been recorded in Sweden (44 percent), Norway (38 percent), and the Netherlands (42 percent).

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[–] [email protected] 5 points 20 hours ago

Having competition tends to do that 🤷

[–] [email protected] 15 points 1 day ago (4 children)

May every business that brings this man profit tank until he learns some empathy.

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[–] [email protected] 50 points 1 day ago (1 children)

Turns out that siding against voters interested in human sustainability, and pro oil extortionist conservatives bent on climate and human destruction is not a good EV marketing strategy. I have an MBA... AMA

[–] pastermil 35 points 1 day ago (4 children)

Also doing a nazi salute in front of thousands of people with full blown media coverage.

[–] [email protected] 3 points 20 hours ago

ADL supporting Musk's salute, made US media/Zionist CNBC anyway ignore it. Germany doing the projection stunt on Tesla factory had more EU coverage. Social media, even reddit, is just starting to censor Musk anger now. Though, old people who casually think what mainstream media tells them, would go "media told us that ADL said he never did it, and they would never profit from anti semitism"

[–] Justas 4 points 1 day ago (1 children)

WWII might be a distant memory for Americans, but most of Europeans have been to historical sites of Jewish genocide.

[–] [email protected] 6 points 23 hours ago (1 children)

I'm still friends with my ex, who's American (as I am), but it's far from a distant memory for her. 90% of her extended family on her mother's side died in Auschwitz. Nearly as many on her father's side were murdered too,

[–] [email protected] 5 points 20 hours ago (1 children)

Unfortunately, for most Americans, WW2 is more of a call of duty plot.

[–] [email protected] 1 points 16 hours ago

WW2 is more of a call of duty plot

It's the war Tom Hanks won.

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[–] [email protected] 23 points 1 day ago (1 children)

The TSLA crash going to be glorious, can't wait.

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[–] [email protected] 80 points 1 day ago (8 children)

Its investment in the Cybertruck is of no help in the region, as the steel-clad pickup truck is too large and heavy for use with a normal driver's license and does not conform to road legality regulations.

I was not aware of this. Further reasons to laugh at Musk are always welcome!

[–] [email protected] 36 points 1 day ago (12 children)

Anyone driving anything close to a pickup here is a knob. Ford Rangers or Raptors are for men whos wives dress them.

Hilux was acceptable but they are in the same boat now, you all look ridiculous.

[–] [email protected] 7 points 22 hours ago

Pickups have their uses in Europe as well. Where I live, it seems like most pest controllers (rat catchers, an easy to clean open trunk is probably very nice) and land surveyors prefer them over other vehicles. They all use smaller sensible size pickups from Japanese brands though.

I think I've spotted only 2 different modern USA oversized pickups in traffic. Both full black, never a speck of dirt on them, always tailgating someone. They are vastly outnumbered by the sensible pickups, but you just can't miss spotting them in traffic.

[–] [email protected] 10 points 1 day ago (5 children)

I'm a sole trader, Stone Mason, I make enough to buy a used vehicle, but not new. Know what I would love? A light duty truck, no crew cab road princess bullshit, two seats in front, maybe a single half door passenger side for putting stuff behind the seats, and a properly sized bed. There's no such thing on the used market. There's absolutely uses for small trucks for trades folk. Back in Canada I had an older Ford Ranger, from when they were a rebadged Mitsubishi B3200. I would step over my dying gran for something like that here in the UK. The new Rangers are a fucking joke, FWD, crew cab standard, and they're the size of the old F-150s, completely unusable in the UK. I'm thinking about maybe importing a Japanese Kei Truck. There's some larger ones that are smaller than an old Ranger, but big enough for what I need....and they look cool AF.

[–] [email protected] 5 points 23 hours ago (1 children)

A family member's a brickie. He ran an LDV Pilot for few years, until it died, and it was useful (piece of shit, but pretty reliable, and cheap to fix when it did break) while it lasted. But newer trucks and small vans aren't nearly as suitable.

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[–] [email protected] 102 points 1 day ago (1 children)
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[–] [email protected] 122 points 1 day ago* (last edited 1 day ago) (26 children)

Gimme cheap, simple and reliable EV with guaranteed 200km range and I'm sold. I don't need bazillion of cameras inside and out, I don't need glass roof, I don't need 200kW of ridiculous power I would never use, I don't need always online maps for a subscription fee and I don't need 20" infotainment, neither I need 3 zone AC with ventilated seats and ballsack massage device, etc. I just want a Dacia of EV market.

[–] [email protected] 32 points 1 day ago (6 children)

Microlino, Fiat panda grande, Renault 5, Citroën Ami and others. The smaller and more affordable versions are getting there.

[–] [email protected] 2 points 17 hours ago

Not a single one of them is available where I live. And once I checked them, they're not really family cars I was hoping for.

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[–] [email protected] 14 points 1 day ago (13 children)

Doing a from-heart-to-sun salute tends to hurt sales in UK and Germany, who woulda thought. The stereotype about French is that they don't care and might even like it, but maybe this is also about build and design quality.

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[–] [email protected] 47 points 1 day ago* (last edited 1 day ago) (3 children)

Honestly people would have to be basically mad to buy tesla now, same with twitter etc.

I sympathise with people who starlink is the only option but yeah I'd rather go without.

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[–] [email protected] 35 points 1 day ago

Let’s get to 95% down in Q1 of 2025.

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