Yes, I’ll take one Dell Pro Max Premium please. Heck, while we’re it, please make it a Dell Pro Max Premium Ultra Deluxe with Extra Sprinkles.
this post was submitted on 06 Jan 2025
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In the future, it means we can also expect product names like Dell Pro Max Plus.
oh I can't wait for 2030 to get my new Dell Pro Max Plus Most Biz VIP Tip Top Rizz
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There are actually people getting paid for this shit
Are they just sitting in a group in multiple meetings to brainstorm new names for stuff?
And I thought just managers are parasites...
Ironically the people getting paid for this shit did come up with better names and they were all overturned by senior management who read a business book over the weekend. SSDD.
How prescient Orwell turned out to be.
Premium Pro Max Doubleplus Good.
Looks like I won't be getting a Dell anytime soon. Shame. I loved my last XPS before they decides to nuke the ports with just two USB-C.
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So many corporations have used the words "Pro" and "Max" that they have now become meaningless.
HBO → MAX 🤦🏻♂️
If it matters to you, Michael Dell is pro-genocide:
Intensely dumb.
EDIT: The Pro Plus Premium Max etc words all jumbled up together just don't fit well with me. I'd need to keep referring to the chart in the article to avoid confusing between all the models.
Not sure which is the dumbest, Jaguar letting go of its signature mark or HBO renaming themselves to just Max but would be funny if Apple abandoned the Max naming for Ultra.
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My late-aughts XPS is a gem - milled aluminum, edge-to-edge glass, and the best laptop keyboard ever since Ye Olde Thinkpads. The glory days of chasing Apple with a Windows box and almost getting there. *pours 40*
That said, their QE went to shit, they pulled that bullshit RTO to soft-layoff everyone, laid off everyone else directly, and spent a ton to hire non-US replacements who aren’t up to speed so they can leverage the exciting benefits of AI (lol).
I’ll never understand why they didn’t put huge effort into backing linux when micro$oft started making hardware. Well - I know why they didn’t. Because they make poor managerial decisions. C’est ça.
Land of marketing and advertising, gotta ruin everything. RIP XPS, good little machines.