Objectification is bad, but remember: physically attractive attention doesn't have to be shallow. Someone's physical shape reveals many things about how they carry themselves and what their lifestyle is. Some people like the physically fit shape simply because of how difficult it is to attain, even.
That said, the zeitgeist is awefully harsh to "ugly" people, though if you're not a shallow POS, an "ugly" skilled person can be pretty damn hot, if you get what I mean.
It definitely would be nice for the zeitgeist to understand the above and appreciate more than shallow appearance for sure.
