Ford has been too busy selling $80,000 trucks to worry about cars and EVs.
this post was submitted on 19 Sep 2024
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I've never understood why so many people in the US buy pickups. City dwellers? Why? People in most trades? Panel van > pickup. Farmers or ranchers? Makes sense.
My employer just swapped me from a pickup with a covered rollout bed to a van. I absolutely love it! Slightly less comfortable ride, but carries more parts and it's all more accessible, especially if it's raining or snowing. So this is why many companies have been using vans for so long...
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To absolute morons who make sure it comes with a bed cover they never take off.
An assessment of the global electric vehicle market and Ford merited one lukewarm, brief sentence. At the time, Farley was the Executive Vice President and President of Global Markets. If that sounds like a job that would require paying close attention to China’s reality and increasing competitiveness, it is. If that sounds like a job that should understand disruptive innovation’s death knell for firms like Ford, it is. If that sounds like a job that should have been creating strategy to deal with the reality of China’s emerging electric vehicle juggernaut, it is.
Auto industry mismanagement is redundant.
Oh my that damage control speech from Ford the article was forced to include does not work in the direction they hope it does.
There is actual fear to be perceived as Incompetent in there.
The reporters did very little to sugarcoat that they got told to edit it. Basically a copyPaste of fords demands of what needed to be talked about
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They still build the only real EV truck though
I get the criticism of the cyber truck, and the hummer EV is ridiculous, but why do the R1T and Silverado EV not count as trucks? R1T is an expensive but great midsize go anywhere truck. Silverado EV is a range king and a little flat looking, but still 100% “truck”. Lightning is just the all around best value of a truck. I say this as a lightning owner, there are options in this market.
Only one of the three is body on frame and it's Ford's
They almost made a truck with the Silverado EV but then they had to turn it into whatever the Avalanche is supposed to be with fins coming off the cab that get in the way of things. Anyways, not to sound bitter but some people like to be able to put camper shells, tool boxes, or other accoutrement on the back.
R1T is decent, just really expensive.
And unibody
It was crazy visiting China last year. The EVs that everyday people are driving feel so polished and futuristic in many ways.
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- The arrogance of seeing only established manufacturers.
- The self-centeredness of assuming US and European are the only markets that matter, and product mix in US is more profitable.
- The instant gratification of not thinking beyond quarterly financials.
- The lack of knowledge of his own business and how to fit engineering timelines into marketing timelines
Lol, the corrections... "We didn't sleep, we sold 5 cars!"
They are still sleeping. The petrol corruption runs so deep, it will the downfall of the western industry.
He was not alone in his sleep. Volkswagen and Mercedes have been sleeping about as deep and long.
Mercedes has just increased the speed limit for their level 3 self driving system to 95km/h, which means you can legally read a book or watch a movie while the car drives on the Autobahn.
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They're the world's factory, of course they'll build better and cheaper.
Wish we still had Chris Farley around instead of his dumbass brother…seriously this is Chris Farley’s brother.
Looked it up, wiki says cousin.
Oh shit, good call. It’s been awhile since I heard about Jim here and I guess since they have a bit of a shared resemblance my brain just decided they were bros.
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