this post was submitted on 04 Sep 2024
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Technology

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[–] [email protected] 57 points 2 months ago

Whoever filled the patent obviously didn't consider the optics of this. I'm in the market for a new car and was considering a Ford. This will factor into my decision.

[–] Blackdoomax 42 points 2 months ago

Can't wait for Ford revanced.

[–] wander1236 26 points 2 months ago (2 children)

Not to defend the mega corporation, but companies file patents for ridiculous things all the time that never end up actually being made or used.

[–] bzz 4 points 2 months ago

Yeah this was probably some rank and file employee that was trying to cash in on that sweet patent filing bonus Ford probably provides

[–] [email protected] 4 points 2 months ago* (last edited 2 months ago)

Exactly. A few months ago the headline was a patent of Roku hijacking HDMI to show ads.

I'll save my energy to be pissed off when this garbage actually makes it to market.

[–] [email protected] 25 points 2 months ago (2 children)

If it's MY car why would adverts be in it? What's next, adverts in my shed?

[–] [email protected] 6 points 2 months ago (1 children)

They would beam them into your brain if they could.

[–] [email protected] 5 points 2 months ago

Lightspeed briefs: for the discriminating crotch

[–] [email protected] 2 points 2 months ago

If it’s MY car why would adverts be in it?

Because you're too poor to afford the monthly payment on the ad-free model.

[–] [email protected] 24 points 2 months ago

US Citizen Patents A Way To Not Buy Ford Cars

[–] [email protected] 21 points 2 months ago

"The system can listen to conversations".

What a timely coincidence! Patent got published basically at the same time Meta's, Google's and Microsoft's "Active Listening" got public as well. 🤔

[–] [email protected] 14 points 2 months ago

if there's a really good way to bring ads inside your car, I'm happy someone patented it. it means fewer people will use it

[–] [email protected] 11 points 2 months ago

Oh good, I wouldn't want to escape the barrage of ads, ever.

[–] [email protected] 10 points 2 months ago

Please drink verification Coors Light to continue

[–] [email protected] 9 points 2 months ago

as is traditional, one of our corporate innovators seeks to protect citizens (never simply consumers, no, no!) with a defensive patent - sure to now be locked away in a safe until natural corporate patent expiration 1000 years hence.

now and forevermore we shalll sing in praise of this beneficent corporate citizen and their efficacious lawyerly thrust deep into the heart of our once inevitable (but now vanquished) future boring dystopia of ads beamed directly into our brains 24/7.

[–] [email protected] 9 points 2 months ago (1 children)

Imagine trying to use your finger to click the tiny x of the ad that covered your windshield while you're on the highway

[–] [email protected] 4 points 2 months ago

They would never do that, that would be dangerous. But at red lights, or when you first start the motor, or at the gas station? Oh you betcha betcha betcha

[–] [email protected] 8 points 2 months ago* (last edited 2 months ago)

Maybe, just maybe Ford is doing all these horrid patents so they can just hold on to them so no one can make them... Would actually be pretty brilliant . That being said wayze already has ads.

[–] [email protected] 7 points 2 months ago

Where is Ned Ludd when you need him?

[–] [email protected] 6 points 2 months ago

Opening your door brought to you by Walmart.

[–] [email protected] 5 points 2 months ago

OK fine but you better let me watch YouTube on my infotainment then since it's just as distracting

[–] [email protected] 5 points 2 months ago

Well thats gonna jumpstart sales innit

[–] [email protected] 5 points 2 months ago

In Ford v. Chevy, there is now a front runner for the shittiest.

[–] [email protected] 4 points 2 months ago

My liking for Ford after this: 📉📉📉

[–] [email protected] 3 points 2 months ago

Consume beverage to clear windshield from ads

[–] [email protected] -5 points 2 months ago (3 children)

What if you could lease a car in exchange for watching ads and maybe even potentially displaying them for others to see…

[–] [email protected] 8 points 2 months ago (1 children)

No thanks, I'll keep pedaling.

[–] [email protected] 1 points 2 months ago

Message received: Install ad screens on bikes.

[–] [email protected] 6 points 2 months ago

I'd much rather people focus on the road when they're behind the wheel, thanks.

[–] starman2112 2 points 2 months ago

I'll sooner murder a marketing executive