cracks knuckles Let's piss some people off tonight.
This is sound mating strategy for homo sapiens.
Take yourself out of generational context. Forget religion, social mores and written history. Think back 100,000 years. Think game theory. Think only in terms of selfish genes.
A promiscuous female is a loss for the male. Whose kid is he raising? Massive waste for the male if it's not his genes.
(Insert note regarding the hypothesis as to why our dicks are shovel shaped. Add observations of male mammals killing their rival's offspring and note how we see this in modern men.)
A child requires an extraordinary output of time and energy, for both parties, far more than other mammals. Childbirth is also extraordinarily dangerous for big-brained primate females; big heads, helpless infancy and so forth.
The female needs her mate to stick around and care for her and her child during pregnancy through early child rearing. After all, she's going to be the very definition of handicapped for a couple of years. (Insert note regarding the hypothesis that grandmothers partially fill this role and why women live longer.) If she hasn't been picky and chosen a solid mate, her and her child may well die.
Now the male has to push back against this resistance. If he's not the type to push, he doesn't make babies, pass on his genes. To put a finer point on it, if he's not attracted enough to effort the chase, he may be a slut who will run off. Refer to previous paragraph.
tl;dr: Evolution selected for hard-to-get females and pushy males.