this post was submitted on 23 May 2024
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Description: Microsoft ad with a man on the right doing a hand sign associated with star trek and wearing a white t-shirt and black glasses with thick borders. On the left the text reads white on black " Resistance is futile - get AI-ready with Azure" Blue button says "learn more".

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[–] [email protected] 30 points 8 months ago* (last edited 8 months ago) (1 children)

The "hand sign associated with StarTrek" is called the Vulcan salute πŸ––.
And the phrase "Resistance is futile" is also regularly used on the show, repeatedly uttered by the Borg on every encounter, preceded by "You will be assimilated".

Some unsolicited trivia for you.

[–] [email protected] 11 points 8 months ago

I actually knew that, and knowing the source (some evil guys in this case) makes it even funnier.

[–] xlash123 23 points 8 months ago (2 children)
[–] [email protected] 12 points 8 months ago (1 children)

Nobody is Al, this is just bad dictation software misunderstanding that you're supposed to get Azure already.

[–] [email protected] 5 points 8 months ago (1 children)

I can call you Betty

And Betty, when you call me

You can call me Al

[–] [email protected] 3 points 8 months ago

Al is going to get you too

[–] nehal3m 6 points 8 months ago

That's just AL, and he's sick and tired of being confused with AI due to the lower case L.

[–] [email protected] 18 points 8 months ago

i'm no marketing expert but comparing your product to the fictional all consuming hivemind hellbent on absorbing all life into itself does not sound smart

[–] brbposting 7 points 8 months ago (2 children)
[–] [email protected] 14 points 8 months ago (1 children)

Yes, this is a terrible ad. It says so in the description:

[...] Microsoft ad [...]

[–] brbposting 3 points 8 months ago (1 children)

Indeed

Meant like… resistance is futile, you kidding me?!

[–] [email protected] 7 points 8 months ago

Kidding is irrelevant. Your interpretation is irrelevant. Surrender is inevitable. You will be assimilated.

Yeah, it's like a Star Wars themed ad saying "feel the power of the dark side of the force! Use your hate, buy Microsoft things!"

It's ironic how unironic it is.

[–] [email protected] 3 points 8 months ago

It's a terrible ad